The only Watch show to really break out has been Jada Pinkett Smith’s Red Table Talk. Watch shows still live on a separate tab called Watch, but in the years since, it has sort of blended back in with the rest of the video content on the app. It hired the former news anchor Campbell Brown as head of news partnerships and convinced outlets like Vox, BuzzFeed, and Fox News to create Facebook-exclusive shows. in 2017, Watch was meant to be Facebook’s Netflix or YouTube competitor. He is essentially the face of Facebook’s Watch program. It is, at this point, statistically impossible to not half-recognize magician Rick Lax. We enjoy bringing some comic relief to them as well.”
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Sometimes TV or gourmet chefs seem out of reach or hard to recreate for the average person with average cooking skills. mostly just having fun with creating new recipes, as well as finding inspiration from other recipes we find. “We love simple recipes that anyone can recreate if they want. “Our recipes are definitely a little unconventional,” Flom said.
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According to Flom, the reason her recipe videos keep going viral is because they’re less polished and more relatable than what you see from professional cooking channels. When asked how she comes up with her video content, Flom said that no one in Lax’s group is directly coordinating with one another, beyond featuring one another in their videos and having their content shared through Lax’s pages. We enjoy filming together and creating new fun videos when we connect,” Flom said. Flom said she also works regularly with a country singer named Adley Stump. Janelle Flom told Eater she met Lax 11 years ago, through her brother Justin. And Justin Flom, Janelle, and dozens more are part of a viral Facebook content network run by another magician named Rick Lax. A few weeks before the Spaghetti-O pie, she posted a video about melting down candy canes and serving Chinese food on top of them.īut what was left out of the Spaghetti-O pie discourse is that Flom is the sister of Justin Flom, a magician who has appeared on TV programs like James Cordon’s Late Late Show.
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Her account is full of pranks and gross food. And this absurd “pie” wasn’t a one-off for Flom. The video went viral, prompting a Vice writer to ask, “Why Is My Feed Full of Gross Cooking ‘Hacks’?” and inspiring The Atlantic to explore “The Absurd Logic of Internet Recipe Hacks.” Both pieces make good points about the commodification of online food content and the viral catnip of process videos: There is something innately compelling about watching someone execute a recipe, no matter how deranged it is. Finally she bakes the pie, removes it from the oven, and tells the camera with a straight face that this is her “best one yet.” She dumps skim milk and more garlic powder onto the piecrust with the Spaghetti-O’s. She then covers buttered slices of bread in garlic powder and flattens them with her forearms. “Make sure the chunks are all spread equally,” she says to the camera as she mushes the Spaghetti-O’s around. In January, a photographer from Minnesota named Janelle Flom posted a three-minute video titled “EASIEST DINNER HACK EVER!!” It shows Flom dumping multiple cans of Spaghetti-O’s into a piecrust. Craziest of all, they’re all basically connected to one magician named Rick Lax. Also, if you’re getting the sense that more of them are popping up every day, that’s not just in your head. But more often than not, these videos are coming from a handful of the same Facebook pages.
(It’s also worth pointing out that Yeh is biracial.) Other videos that get lumped into this subgenre come from a corner of TikTok where extremely bad home cooks share utterly misguided culinary tips, like the woman who rinsed cooked ground beef under a sink faucet to make it less greasy. They weren’t necessarily designed to go viral, and the intention certainly wasn’t to evoke mockery or disgust. Some of these videos are just bizarre recipes from professional chefs, like Molly Yeh’s recent ”popcorn salad” Food Network clip. “I’m proposing a ban on white women making TikTok videos of them cooking until we figure out what the hell is going on,” user wrote recently. The videos typically jump from Facebook to TikTok before appearing without warning on Twitter and instantly becoming trending topics. A beautiful woman in her 30s stands at a counter or a sink or a stove doing something unholy with eggs or a waffle maker or McDonalds hamburgers or, sometimes, a power drill. These videos all tend to have a similar aesthetic. Similarly but in a virtual world, viral videos of white women making extremely questionable food continue to escape the confines of Facebook and end up on our Twitter, TikTok, and Instagram feeds. Sometimes a meteorite will reach a velocity fast enough to traverse the vacuum of space, piercing Earth’s atmosphere and giving us a small glimpse of the unfathomably large and chaotic universe just beyond our own world.
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